Why CreativeWave

“Capturing the Concept”

Many advertising and production companies have removed the “creative” from the planning process. Our first move with any client is a creative brainstorming session so we can bounce ideas around and most importantly hear your vision. Once we all have the concepts on the table, we can work together to combine our industry experience with your company’s vision.

Many other production companies have had to cut their standards in order to stay price competitive. Unfortunately some of the items that many have cut from their checklist could involve serious legal ramifications. Three of the most important items that often fall by the wayside are legal release documentation, appropriate production insurance and use of music and media that doesn’t breech copyright law. These items are all HIGHLY important to insuring that the client is protected from lawsuits and other issues that could render their finished product useless.

“The RIGHT Camera ”

In Idaho, because of the lack of professional A/V rental facilities, many people get caught up in a ‘one camera fits all’ mentality. This can be a very damaging to the results of the final project. Like any tool, you must choose the right one for each specific scenario. Our camera arsenal includes the new Panasonic HD Cinema Camera, several small form factor HD Cams and HD-DSLRs, top notch Canon HD ENG cameras and even the almost indestructible GO Pro HD helmet cams. Our goal in this range of different cameras is to have many of the primary camera bases covered in house, but in the event that even more flexibility is required CreativeWave has several rental contracts in place with high end rental facilities in the larger video markets. CreativeWave prides itself on being able to choose the perfect camera and lenses for each project, making sure that the appropriate look and feel comes across in each and every shot.

“The Science of Sound”

Shirking the auditory portion of any production is a sure way to destroy the overall quality of your project. Video is such an effective advertising medium because you are hitting your audience with the perfect 1-2 punch of visual and auditory information. When your sound is poorly captured you will reduce recognition because of a lack of clarity or a lack of perceived professionalism. Also, the music tracks chosen will often make or break the effectiveness of your advertisement, so we make sure to use appropriate and high quality music every time.

“Lighting and the Cinematic Look”

Achieving that “cinematic look” is undoubtedly the primary goal of most companies seeking professional video production. Unfortunately many video professionals do not understand that this effect cannot be found by using any one piece of equipment, it is found by using a combination of techniques in lighting, movement and camera choices. In other words, no matter what equipment is used, there MUST be a seasoned veteran operating them all correctly in order to achieve this much coveted result.

“Color Grading & Correction”

One of the secrets to CreativeWave’s stellar results is hours of meticulous manual color adjustment during post production to ensure consistent color, lighting and mood in the resulting product.

“Distribution of the End Product”

As part of any project with CreativeWave you will receive your final product in all the formats required to make the most of your investment. Prior to beginning your project CreativeWave will consult with each client in regards to distribution method and presentation of your video. The most common forms of distribution include broadcast, web video, DVD, BLURAY, solid state media, mobile media and digital/film projection.