We Make You Look Good

One of the biggest fears plaguing people who have to be on camera is the fear of looking bad. This fear exists for good reason. Many videographers look at a scene or interview from a purely functional standpoint and do not take into account the art of how to make their talent look flattering. We at CreativeWave always have the goal of making our talent look at least as good as they do in real life if not even better. There are three major factors that play into our approach.

Camera & Lens

Most cameras have internal processing that sharpen every part of an image in order to make the resulting video look sharper. Now if you are shooting football, this may seem like a great feature, however when you shoot an interview that same sharpening algorithm is going to focus on and enhance any wrinkles, blemishes or facial hair you may have. Many times even imperfections that the human eye wouldn’t pick up are magnified to the point of being obnoxious. The camera we use only captures true detail, while still being tack sharp, it doesn’t amplify weaknesses. The other problem is often in the lens choice. Have you ever heard the old saying that “the camera adds 20 pounds”? This is because it’s often easier to use a wider lens than a telephoto lens. The problem with this is that any lens wider than 50mm will distort your features and make you look wider, while any lens over 50mm will actually compress your features making you look smaller. We always shoot interviews telephoto unless there is a creative reason to do otherwise.

Lighting

Another huge mistake many video professionals make is over lighting their talent. While it is important to have adequate light in a video scene, you want to make sure that you are using soft diffused light that will not be too harsh on your talent. This harsh light and the shadows it creates are often at fault for artificially aging your talent or amplifying wrinkles/imperfections. When possible we want to simply compliment natural light with artificial light, this gives our scenes and talent a much more natural look.

Post Production Digital Makeup

Over the years we have perfectly honed our process for digitally re-touching our talent. Using several forms of post diffusion, color grading and digital makeup we have found the best way to make our talent look flattering and natural. Where as many of our competitors do very little in post to clean up their interviewees.