Blog Posts

A Simple Comparison: Red Scarlet-X VS Canon C300

Submitted by aallsbury on Wed, 01/18/2012 - 12:44

I will start this simple comparison off by explaining that this is my opinion and my opinion ONLY. The features we are comparing are the features that were important to OUR company while choosing our next camera, which did end up being the Scarlet. I am sure their are many people who feel the C300 is being underrated, I personally believe that this camera is too little, too late and waaaay too expensive for what it is.

CreativeWave & BCF work with ESPN & American Family Insurance to Promote Athlete Tanner Mangum

Submitted by aallsbury on Mon, 01/16/2012 - 15:40

In November CreativeWave completed a joint venture with Blue Chip Films for ESPN and American Family Insurance. The goal of the project was to highlight local high school athlete Tanner Mangum for his accomplishments on and off the field. The video was played leading up to the Under Armour All-American Game, which Tanner Mangum was chosen to play in. It was a fantastic project and we were honored to work with industry veteran Nick Verbitsky of Blue Chip Films.

 

Shooting Video in Bars, Nightclubs & Other Dark Crevices

Submitted by aallsbury on Wed, 07/13/2011 - 12:03

By Andrew J. Allsbury

Owner & Creative Director (CreativeWave, Idaho)

 

A common question from bar and nightclub owners is, “how do we get such high quality footage in their dimly lit facilities”? The answer is fairly simple and revolves primarily around the camera’s sensor size, sensitivity and lens speed.

 

Sensor Size

Music & Marriage: The Difference Between Brilliance & Obscenity

Submitted by aallsbury on Wed, 03/09/2011 - 11:13

By Andrew J. Allsbury (Owner & Creative Director, CreativeWave Idaho)

Introducing the Evolution of our Brand

Submitted by aallsbury on Tue, 03/01/2011 - 14:43

Written by Andrew J. Allsbury (Owner & Creative Director, CreativeWave Idaho)

It’s been said that the only thing that stays constant is change, I believe nothing could be more factual. After months of design and research we are excited to finally unveil the new look of CreativeWave. We believe this new look better portrays our overall artistic style, as well as communicating many important elements about our company.

Get Out of the Closet! The Art of Video Interviews

Submitted by aallsbury on Fri, 02/18/2011 - 16:01

Written by Andrew J. Allsbury (Owner & Creative Director, CreativeWave Idaho)

Fixing the Local Advertising Atrocity that was Superbowl XLV

Submitted by aallsbury on Thu, 02/10/2011 - 17:45
 

Written by Andrew J. Allsbury (Owner & Creative Director, CreativeWave Idaho)

 
All I have to say is WOW. We have always been aware that here in Idaho, a majority of our local TV advertisements don’t quite stand up to the expectations of national quality, but this year was different. This year we failed miserably. From video quality to ad concept, I would be hard pressed to give you a single example of a local ad that I did not find embarrassing.

Death of a Copy Machine & the 3 Keys to Viral Video Advertising

Submitted by aallsbury on Wed, 02/09/2011 - 13:15

Written By Andrew J. Allsbury (Owner & Creative Director, CreativeWave Idaho)

 

Shooting for Action Sports

Submitted by aallsbury on Tue, 01/25/2011 - 19:25
Written by Mike Sherwood (Production Assistant, CreativeWave Idaho)

I can safely accredit my passion for video production to the industry of action sports. Skiing, motocross and skateboarding were all among my favorite activities growing up. Though, it was the off-seasons in which I would spend countless hours examining sports-film after sports-film, until I knew every scene and shot by memory.

SD, HD & UHD...The foreign language that means everything to your video!

Submitted by aallsbury on Mon, 01/24/2011 - 23:59

Written by Andrew J. Allsbury (Owner & Creative Director, CreativeWave Idaho)

Why are they important to you?

Because these common display resolutions are all used for different types of video distribution. If you have a video advertisement made in the wrong one you could ruin the quality of your end product or go way overboard and pay far more than you needed to.

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